About Us:
Pathways Healthcare is a leading, physician- and nurse practitioner-led home health and hospice organization, committed to redefining recovery through comprehensive, patient-centered care. Our innovative Medical Rehabilitation Program offers a meaningful alternative to institutional rehab, helping people heal at home, with dignity and purpose.
We are proud to have ranked in Boston Globe's Top Places to Work in Massachusetts and USA Today's Best Places to Work in the United States since 2023!
About the Role:
We are seeking an experienced and driven Sales Manager to lead our business development efforts in Stoneham, Lawrence and Concord areas. This individual will oversee a team of Liaisons within their assigned territories, develop strategic partnerships, and expand referral networks within the territory and beyond. The ideal candidate has a proven track record in sales leadership preferrably within the home health care industry, exceptional relationship-building skills, and a deep understanding of healthcare marketing dynamics.
Position Details:
- Office Location: Stoneham, MA
- Territory: Stoneham, Lawrence and Concord, MA.
- Job Type: Full-time | Monday – Friday
Responsibilities:
Leading a Team
- Supervise and coach a team of marketing representatives.
- Set performance benchmarks, monitor KPIs, and conduct regular field visits and 1:1 meetings.
- Strategically manage and grow the assigned geographic territory by identifying high-potential accounts.
- Stay ahead of regional trends, competitor activities, and referral opportunities.
- Hires, onboards and trains new sales representatives as the team expands.
Business Development
- Establish new and maintain strong referral relationships with physicians, hospitals, case managers, skilled nursing facilities, and other health care providers.
- Develop, implement, and adjust territory-specific growth strategies and tactical marketing plans.
- Represent the company at industry events, trade shows, networking events, and community outreach initiatives.
Interdepartmental Collaboration
- Work closely with clinical leadership, operations, and intake teams to ensure alignment between marketing efforts and service delivery.
- Provide regular feedback from the field to inform branding, messaging, and service improvements.
Reporting & Analysis
- Track referral sources, conversion rates, territory performance, and ROI on marketing initiatives.
- Maintain CRM records and generate timely reports for senior management.
- Prepare monthly and quarterly business reviews.
Qualifications:
- Bachelor’s degree in marketing, business administration, healthcare management, or related field preferred.
- Minimum of 2+ years in a sales leadership role (preferably in home health, hospice, or post-acute care).
- Demonstrated success in territory expansion and referral relationship development.
- Strong leadership, mentoring, and performance management skills.
- Exceptional communication and presentation abilities.
- Proficient in technological skill, CRM tools and Microsoft Office Suite.
- Reliable transportation and willingness to travel within the region.
- Experience in sales preferably within the healthcare setting
Benefits:
- Base Salary: $95,000–$120,000 per year, based on experience.
- Comprehensive Medical, Dental & Vision Plans (HMO & PPO)
- 401(k) with company match
- Life Insurance, Short-Term Disability, and FSA
- Flexible schedule
- Paid time off
- Mileage reimbursement
- Leadership development opportunities
Pathways Healthcare is committed to providing exceptional care to our patients and fostering a positive work environment for our team members. If you're passionate about making a difference in people's lives and possess the required qualifications, we encourage you to apply for this exciting opportunity!
