At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
As a Client Partner supporting GasBuddy, you will help drive digital advertising revenue through sales support, prospecting, and new business development across the National markets. You will work with media agencies and national brands to identify opportunities, develop relationships, and position GasBuddy's advertising solutions to meet customer objectives. This role combines hands-on sales execution, account support, and business development, with opportunities to manage customer relationships and contribute to revenue growth.
Key Responsibilities
- Support sales activities and business development efforts, building relationships with media agencies, advertisers, and key decision-makers.
- Prospect and identify new business opportunities through targeted outreach, lead generation, and relationship development.
- Support and grow relationships with national brands across industries including quick-service restaurants (QSR), consumer packaged goods (CPG), convenience retail, and fuel brands.
- Assist with identifying opportunities to expand existing accounts, reengage former advertisers, and generate incremental advertising revenue.
- Develop and present digital advertising proposals that align GasBuddy's audience insights and advertising capabilities with customer objectives.
- Support the sales process, including discovery, responding to requests for proposals (RFPs), media planning, presentations, negotiations, and closing activities.
- Partner with senior sales leaders on strategic accounts and larger opportunities while independently managing assigned prospects and accounts.
- Maintain accurate Salesforce records, including prospecting activity, opportunity tracking, campaign specifics, and revenue forecasts.
- Collaborate with Campaign Management, Advertising Operations, and Insights teams to support campaign execution, performance reporting, and customer satisfaction.
- Leverage campaign results, customer feedback, and market insights to identify renewal opportunities and support continued account growth.
- Stay informed on digital advertising trends, competitive offerings, and market developments to identify potential business opportunities.
- Contribute to assigned sales and business development targets through consistent prospecting, pipeline development, and customer engagement.
Qualifications
- 3–5 years of experience in digital media sales, digital advertising, business development, or related sales roles.
- Experience supporting or selling digital advertising solutions to media agencies, brands, or advertisers.
- Familiarity with the advertising ecosystem, including major media agencies and holding companies, is preferred.
- Experience prospecting, generating leads, and developing new business opportunities.
- Understanding of digital advertising, media planning, campaign performance, and advertiser objectives.
- Experience supporting RFP responses, developing media proposals, and participating in customer presentations.
- Strong relationship-building, communication, presentation, and consultative selling skills.
- Ability to manage assigned accounts and opportunities while supporting more complex sales initiatives.
- Experience using Salesforce or a similar CRM platform for prospecting, pipeline management, and sales activity tracking.
- Ability to collaborate effectively with Sales, Campaign Management, Ad Ops, Insights, and other teams.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities.
- Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field, or equivalent practical experience preferred.
PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
