Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.
The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.
Lead Marketing Strategy
Oversee Digital Campaigns
Plan, manage, and improve campaigns across channels such as:
Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.
Direct SEO /AEO
Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:
Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.
Guide Websites, Landing Pages, and CRO
Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:
Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.
Measure Performance
Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.
Use AI and Agents
Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:
Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.
Lead the Team
What We’re Looking For
A bachelor’s degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.
Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.
What You Can Expect From Us
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Perfect Afternoon is a digital marketing agency specializing in SEO and improving organic search rankings, traffic, and technical site performance. They work with clients to enhance their online presence through data-driven strategies.