About Petfolk
Petfolk is a veterinary care company founded by Dr. Audrey Wystrach. We run modern clinics, a 24/7 virtual care app, and a connected care model that pet parents actually love. Our NPS sits above 90. Newsweek put us in their top five Most Loved Workplaces globally. We've raised north of $116M from Deerfield Management, White Star Capital, Movendo Capital, and others.
The Opportunity
We are hiring a Strategy Lead, AI to build the systems that acquire pet parents. You will sit inside Marketing and report to the VP of Growth.
This is a builder role. You will write code, stand up agents, wire data, and ship experiments. You will not design ads or write copy by hand. You will build the machines that do, then measure whether they worked.
You will also be our authority on measurement. When someone asks whether a channel is incremental, why booked appointments diverge from platform-reported conversions, or how to read a geo holdout, you answer. Fluency in the Martech stack and in attribution is a core requirement, not a bonus.
Success is simple: more pet parents booked at lower cost, and a team that runs more experiments per week than it did the month before.
What You’ll Do
Conversion and site
Creative and media
Measurement and data
Systems and growth
Requirements
Must have
Strongly preferred
Why Petfolk
Work Environment
NYC HQ (4 days per week in-office preferred).
This position requires minimal travel, up to 10%, to headquarters for in-person meetings and to pet care centers to familiarize yourself with operations and ensure timelines are met.
Compensation:
$150,000 to $180,000 Annual Base
Apply with a portfolio of things you've built.
Send links to things you built: repos, demos, write-ups, dashboards. We will ask you to walk through one live.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
We're Petfolk. And we're reshaping pet care as we know it. Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we're here to make it better for everyone: pets, their parents, and vets alike. Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet. On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently. Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you're empowered to make the best decisions possible for them. It's a journey, and we'll always be by your side for it.