Associate Director, Digital Activation

Agency:

PHd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Role:

The Associate Director of Digital Activation has mastered all of the skills of the Supervisor role and is additionally responsible for managerial input and decision making, as well as more senior client and vendor relationships. The Associate Director will work with the Group Director in setting priorities, allocating responsibility, and measuring performance of the Video Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate will ultimately serve to enhance all aspects of the Investment team’s deliverables.

Qualifications

• Knowledge of the principles of advertising, marketing, and media (minimum of 5 years of industry experience)
• Advanced knowledge of buying-related technologies: Prisma, MediaOcean OX, 3rd party Ad Servers (i.e. DCM) and Verification/ Reporting partners (i.e. Double Verify, Nielsen)
• Experience managing & optimizing programmatic video campaigns; prior hands-on DSP (TTD, DV360) experience is a must.
• Prior experience optimizing and managing client programmatic CTV strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
• Strong negotiation skills
• Ability to foster a strong, cohesive working team, providing leadership and instruction
• Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies
• Strong overall communication skills with a focus on presentation excellence

Responsibilities

Managerial Rigor & A Relationship Building Focus

·       Without losing sight of ongoing client deliverables, the Associate Director is building upon their knowledge base by broadening and strengthening their business relationships beyond PHD

·       Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation

·       Actively ensures strategic consistency across all elements of plan development and implementation

Relationship + Knowledge Cultivator

·       Proactively explore and recommend ways to further service and grow client relationships

·       Along with Group Director, manages large scale partner relationships to foresee future needs and provide client support

·       Provide thought leadership for the junior team in the areas of video marketing and technology

Analytical Thinker

·       Create and articulate clear performance metrics and develop associated reports that measure KPI’s

·       Analyze historical and current campaign results to optimize learning and ensure continuous improvement

·       Process and analyze competitive media activity in the marketplace

Team Focused

·       Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice, and working on planning frameworks





$70,000 - $125,000

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