Agency:
PHd
Job Function:
Creative
Job Subfunction:
Creative Direction
Job Description:
To succeed in this role, you need to understand how to build brand connections through creative media that leverage culture, new media real estate, and big thinking.
You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams – including other members of the Content team, Client business leadership, Experience Strategy and Investment - to inspire and inform culturally led content and experiences.
Responsibilities
- Set the strategic content direction based on brand objectives, audience needs and cultural relevance.
- Be the connective layer across creator, organic, community and paid social, integrating signals into one content and learning ecosystem.
- Own the paid-social content POV, translating performance signals into clear amplify / adapt / refresh / stop recommendations.
- Own the content performance and learning agenda, including creative/creator learning, testing roadmaps and platform/format recommendations.
- Feed learnings back into future briefs, content, creator choices and media investment decisions, with accountability for whether recommendations lead to better decisions.
Experience
- Content strategist first, with strong understanding of brands, audiences, culture and creators.
- Strong measurement mindset: comfortable using performance data to form a POV and make decisions, not simply reporting results.
- Understands the relationship between organic, creator and paid social, and how signals from one should influence another.
- Able to translate data into clear creative, content and investment recommendations.
- Senior enough to own the learning agenda and influence decisions across teams, rather than operate as a traditional content-planning resource.
Qualifications
- Minimum 8 years’ experience in branded content, integrated partnerships, or strategic partnership development
- Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
- Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
- Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
- Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
- Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
- Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
- Experience implementing effective measurement models, synthesizing data to prove value and program success
- Can manage peer level clients with a successful track record in account management and client service



$90,000-$215,000
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