Agency:
PHd
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Manager, Digital Activation (Programmatic)
Responsibilities
- Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
- Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
- Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
- Able to make compelling arguments based on data and results for more client data access
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
- management of performance team of client communications
- Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
- Increase PHD revenue and market share through new client development and upsell of existing clients
- Develop at minimum 2 best practices per year leading to incremental profit growth
Qualifications
- 3-5 years of work experience, with recent managerial experience in performance or direct-response online advertising and managing client campaigns with proven track record of client success
- Experience managing online Programmatic Channels: Display, Video, CTV, DOOh, Audio and Mobile Paid Search and Social are a plus
- Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
- Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
- Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
#LI-KC2



$50,000 - $95,000
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