Agency:
PHdJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
Responsibilities
Negotiation:
- Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide
- Work with Director to establish rate card in each individual market
- Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
Maintenance:
- Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates
- Work with Supervisor(s) on account and various agency assignments to meet budget requirements, trp and budget goals
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
- Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met
- Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop
- Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis
- Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to achieve goals
- Maintain accurate records of buys, budgets, revisions, credits, etc.
- Review and resolve billing discrepancies on a timely basis Strategy and Plan
Development:
- Allocate market funds across stations/groups
- Participate in Action Planning sessions:
- Understand – provide insights into consumers, brand, product and media
- Design – identify behaviors, barriers, drivers and apertures; develop communication strategies
- Create – create specific tangible executional ideas
- Capitalize – bring activity schedule to life; encompass negotiation strategies and implementation of the buy
Media Expertise:
- Attend internal and external media presentations
- Meet with sales representatives and vendors
- Keep abreast of industry trends through trade press and current events
- Master the latest computer software used for Agency functions
- Make trips to markets: investigate local market conditions and meet with local station representatives to discuss media plans, upcoming buys, opportunities and concerns
- Communicate pertinent market information to Strategy and account group(s) as necessary
- Teach the Assistant Analyst media math/estimating principles, computer skills, research methods and negotiation techniques
- Delegate maintenance responsibilities and check work
Qualifications
- 1-2 years of experience in a Local Investment role
- Complete knowledge of Radio and TV stations’ programming, facilities, rates and personnel in the market or markets assigned
- Knowledge of estimating techniques and basic research
- Knowledge of negotiating techniques
- Utilize resource materials
- Effectively utilize Donovan Data System or DataTech
- Analytical thinking
- Ability to work with numbers
- Ability to utilize resource materials
Teamwork
- Ability to work as part of a team
- Verbal/Written Communication skills
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Ability to effectively and comfortably communicate and interact with clients and vendors
Planning and Organization
- Ability to follow-through on tasks and be detail oriented - Ability to effectively and comfortably communicate and interact with clients and vendors
40,000-75,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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Job details are sourced from the employer's original posting.
Open job postingAbout the company
PHD Media is a global media agency that provides media planning and buying services.