The Bungalows at Chesterfield Village is seeking a Community Engagement Director to join their team!
The Community Engagement Director reports to the Executive Director
PURPOSE
Sales & Marketing | Community Relations
The Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals.
PRINCIPLE DUTIES AND RESPONSIBILITIES
Sales & Marketing | Community Relations
Accounting
- Codes and submits community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community’s bottom line.
Analysis/Reporting
- Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
- Manages sales and marketing data, audits, training, analysis, and implementation
- Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
- Ensures inquiry forms are always available at the front desk
- Ensures qualified leads are entered into the CRM database
- Completes Marketing Action Plan when required on a timely basis each month
- Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market.
- Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team.
Communication
- Presents the company in a positive and professional manner
- Presents self in a positive and professional manner
- Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues
- Assists in completion, production, and roll-out of Standard Operation Procedures
Sales
- Strives to educate the community at large about Phoenix’s unique approach to senior living services.
- Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate
- Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness
- Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team
- Positively influences and impacts sales activities for the community
- Assures that occupancy and sales productivity goals are consistently met
- Meets or exceeds standards in sales productivity
- Conducts tours with prospective residents and their families
- Personally closes new sales in the community
- Implements, monitors, and promotes resident referral programs to generate new referrals
- Conducts professional outreach for lead generation purposes
- Maximizes occupancy and revenue opportunities for the community
