Our Company:
As one of the fastest growing independent beauty brands, Pixi Beauty has built an incredible worldwide reputation and is quickly becoming one of the most recognized brands in the industry.
Your Role:
The Social Media Coordinator will work on the Creative Digital Marketing team and will assist in the development and execution of the social media content to capture the voice of the brand across all digital channels. This right person for this role needs to have exceptional attention to detail, excellent photography skills, a good eye for aesthetics and be a team player.
Qualified applicants have a clear understanding of an interest in the beauty industry as well as a minimum of 2 years of social media experience within a professional environment.
Responsibilities:
- Plan, manage and execute overall social media content and digital campaigns to attract, engage and grow the Pixi audience across all digital platforms (including but not limited to social networks, email, website and blog).
- Lead photography and styling as needed for social posts and content stories.
- Experience in visual storytelling that represents the brand (i.e. IG Stories, Snapchat, etc.).
- Responsible for maintaining the brand message and look across all channels.
- Execute a monthly and quarterly social media strategy with the marketing team.
- Management of paid advertising on Facebook Business Manager.
- Daily management, tracking and reporting of performance for all social channels.
- Devise strategies to drive traffic from social sites to the company website.
- Respond to inbound social messages, brand mentions and engage with brand advocates, press and customers on a daily basis.
- Assess performance to create goals and benchmarks for future initiatives.
- Stay up-to date on current social media trends and implement them for the brand.
- Help with the execution and coverage of events.
- Additional responsibilities as assigned.
Requirements:
- Bachelor’s degree in marketing, journalism, communications or related field.
- Minimum of 2 years of social media and/or related digital marketing experience.
- Strong verbal, written, and interpersonal skills.
- A natural storyteller who understands the brand DNA, voice, and aesthetics.
- Strong understanding of and interest in the beauty industry.
- Experience in visual storytelling on social media.
- Ability to work in a fast-paced deadline-driven environment, while maintaining a positive “can-do” attitude.
- Collaborative team player.
- A passion for the Pixi brand, customer, and products.
- Familiarity with online analytical tools and social scheduling applications, such as Rival IQ, Tribe Dynamics, statigr.am, Schedulgram, Hootsuite, and Google Analytics.
