Drive the growth of the Pizza business and enhance brand equity through strategic product portfolio management, effective communication planning, and promotional initiatives. This role requires close collaboration with external agencies and cross-functional teams to achieve both brand and business objectives.
Key Responsibilities
- Develop and implement strategic plans for the assigned category, including marketing calendar planning, to build brand equity and achieve sales and profit targets.
- Lead new product development (NPD) and integrated marketing communication (IMC) initiatives, ensuring effective execution and performance tracking.
- Build and sustain brand relevance through festival campaigns and limited-time offers (LTOs), including product and communication planning.
- Propose and manage promotional activities based on financial analysis, align with cross-functional teams, and conduct post-campaign evaluations.
- Conduct consumer research and market data analysis to support business and marketing decisions.
- Manage relationships and deliverables with external agencies to ensure high-quality outputs.
- Conduct weekly and monthly sales and media performance reviews to guide decision-making and identify optimization opportunities.
- A&P management, including planning and monitoring.
- Support the Marketing Manager in preparing key reports, presentations, and meetings.
