TW-Pizza Hut MKT Specialist/ Executive, Core

Position Summary

The marketing executive assists Marketing Brand Manager to manage core product portfolio optimization, IMC campaign as well as promotional programs, and channel performance monitor. The marketing executive is responsible for day-to-day data analysis, competitive tracking, and coordination with cross-functional teams to ensure commercial initiatives are delivered accurately and on time

Job Responsibilities:

1. IMC Communication & Media Plan Support (30%)

• Supervise agencies to deliver projects on time with high quality.
• Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.
• Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.

2. Commercial Planning (30%)

• Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.
• Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.
• Perform sales review and identify growth opportunities.
• Manage A&P budget tracking and consolidation for accurate reporting.

3. Product Development & Research (20%)

• Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.
• Ensure efficient time management to meet project milestones.

4. Routine Maintenance & Ad-hoc Support (20%)

• Weekly, monthly and quarterly meeting reports preparation.
• Support line manager in ad-hoc commercial tasks and operational problem-solving.