We are seeking an experienced, motivated, and results-driven Home Care Marketer to join our team. This is a field-based position focused on developing referral relationships, generating new patient cases, and expanding the agency's presence throughout the community.
The ideal candidate will have at least 1 year of direct home care marketing experience, a solid understanding of the NYC home care market, and a proven ability to develop referral sources and consistently generate new cases.
This is a performance-driven role, and the successful candidate will be expected to meet established referral and patient acquisition goals. The compensation is also performance-based.
Key Responsibilities:
- Develop and maintain relationships with hospitals, physicians, social workers, case managers, rehabilitation centers, senior centers, community organizations, insurance representatives, and other potential referral sources.
- Generate qualified patient referrals and new home care cases to meet established monthly performance expectations.
- Identify and develop new referral sources and business opportunities throughout assigned territories.
- Conduct regular field visits and maintain consistent communication with existing and prospective referral partners.
- Educate potential patients, families, and community partners about available home care services and assist in connecting eligible individuals with the appropriate internal team.
- Follow up consistently on prospective referrals to support successful conversion into active cases.
- Represent the agency at community events, healthcare facilities, networking opportunities, and other outreach activities.
- Maintain accurate records of marketing activities, referrals, contacts, and follow-up efforts.
- Collaborate with internal departments to facilitate a smooth referral and onboarding process.
- Track progress toward established referral and case-generation goals and provide regular activity updates.
- Minimum of 1 year of direct home care marketing, community liaison, or business development experience required.
- Demonstrated ability to generate patient referrals and successfully bring new cases to a home care agency.
- Existing relationships or a book of referral sources within the NYC healthcare or community network is strongly preferred.
- Strong understanding of the home care referral and patient enrollment process.
- Results-oriented and comfortable working toward established monthly goals and performance expectations.
- Excellent communication, relationship-building, and interpersonal skills.
- Strong follow-up, organizational, and time-management skills.
- Self-motivated and comfortable spending the majority of the workday in the field.
- Ability to travel throughout NYC as needed.
