At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Permanent RegularJob Description:
The CRO Specialist is responsible for optimizing website performance through conversion rate optimization (CRO) strategies. This role focuses on running A/B and multivariate tests, analyzing user behavior, and optimizing landing pages, forms, and calls-to-action to increase conversion rates. The CRO Specialist works closely with cross-functional teams to apply UX/UI principles and continuously improve the user experience.
2. Main Assignments
· Conversion Rate Optimization: Design and implement A/B and multivariate tests to optimize website elements, including landing pages, forms, and calls-to-action.
· Test Execution & Analysis: Use CRO tools such as VWO, Google Optimize, and others to run tests, analyze results, and identify areas for improvement.
· UX/UI Optimization: Apply UX/UI principles to enhance the user experience and ensure a seamless, conversion-focused journey.
· Reporting & Communication: Communicate test results, insights, and optimization strategies to key stakeholders in a clear and actionable format.
· Continuous Improvement: Stay up to date with the latest CRO trends, tools, and best practices to continuously refine testing strategies and improve conversion outcomes.
3. Person Specification
Qualifications:
· Bachelor’s degree in Marketing, UX/UI Design, or a related field.
· Minimum 3-5 years of experience in conversion rate optimization, with hands-on experience using CRO tools such as VWO, Google Optimize, etc.
· Fluency in English is an important criterion, since this role involves working closely with global teams.
Professional Qualities:
· Result-Oriented: Strong focus on achieving measurable outcomes from optimization efforts.
· Communication: Ability to present test results and insights clearly to both technical and non-technical teams.
· Continuous Learning: Enthusiastic about staying updated with the latest CRO trends and techniques.
4. Competencies
Technical Skills:
· Expertise in CRO tools (VWO, Google Optimize, etc.).
· Strong understanding of UX/UI principles and their impact on conversion rates.
· Experience in designing and analyzing A/B and multivariate tests.
Behavioral Skills:
· Result-Oriented: Focused on driving performance improvements through data-driven testing.
· Communication: Able to present complex test results and insights in a clear, concise manner.
· Continuous Learning: Committed to staying ahead of trends and best practices in CRO.
Why join Pluxee?
Join an inclusive team
Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
Turn inspiration into possibility
Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
Make a positive impact
Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
Grow with us
Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Pluxee is a global player in employee benefits and engagement, present in 31 countries. Pluxee supports companies in attracting, engaging and retaining talent through a wide range of solutions covering the areas of Food & Food, Well-being, Lifestyle, Reward & Recognition and Public Benefits.