Principal UI/UX Product Designer

<p style="margin-bottom:0cm;line-height:normal;"><strong>Role

Overview:

</strong></p><p style="margin-bottom:0cm;line-height:normal;">We’re looking for a seasoned Manager/Principal Product Designer to lead the UX/UI strategy for CashKaro and EarnKaro's marketing campaigns and digital experiences. If you have 6–7 years of hands-on experience in product design, a sharp eye for design systems, and thrive on data-led decisions, you’ll fit right in.

Your role

will be pivotal in turning user insights into delightful, high-converting journeys that fuel business growth.</p><p style="margin-bottom:0cm;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Key

Responsibilities:

</strong></p><p style="margin-bottom:0cm;line-height:normal;"><strong>UX Strategy & Ownership:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Own the end-to-end UX for marketing-led journeys across CashKaro & EarnKaro.</li><li style="margin-bottom:0cm;line-height:normal; ">Align designs with KPIs like conversions, drop-offs, and activation.</li><li style="margin-bottom:0cm;line-height:normal; ">Use data insights and lean UX methods to build hypothesis-based experiments.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: For campaigns like Diwali Mega Sale, analyze drop-offs, conduct usability tests, and redesign interfaces (e.g., real-time savings display) to improve conversions.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Design Systems & Scalability:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Build and manage scalable design systems using atomic principles.</li><li style="margin-bottom:0cm;line-height:normal; ">Standardize tokens, components, colors, and typography across platforms.</li><li style="margin-bottom:0cm;line-height:normal; ">Work closely with engineering to maintain design-dev parity.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: Create unified Figma-Stoybook libraries to eliminate UI inconsistencies between mobile and web.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Research & Analytics-Led Design:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Lead usability studies, user interviews, heuristic reviews, and surveys.</li><li style="margin-bottom:0cm;line-height:normal; ">Collaborate with product/data teams to analyze funnels, session replays (e.g., Hotjar), and behavior data.</li><li style="margin-bottom:0cm;line-height:normal; ">Own a performance dashboard mapping user journey to design ROI.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: For low EarnKaro onboarding engagement, redesign flows after Hotjar reviews + user interviews.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Innovation & MVP Thinking:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Drive mini R&D sprints to test prototypes and refine UX.</li><li style="margin-bottom:0cm;line-height:normal; ">Partner with product for MVP planning and feature prioritization.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: Ideate and test “Smart Cashback Suggestions” to increase multi-store usage based on behavior data.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Retention & Activation Optimization:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Build user flows targeting reactivation, onboarding, and long-term retention.</li><li style="margin-bottom:0cm;line-height:normal; ">Apply gamification and milestone-driven engagement ideas.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: For influencer drop-off on EarnKaro, launch a level-based reward system and tracker to improve motivation.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Team Leadership & Mentorship:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Mentor designers in design principles and career growth.</li><li style="margin-bottom:0cm;line-height:normal; ">Set and track quarterly OKRs, and improve sprint planning via agile tools.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: Streamline prioritization using a task urgency-impact matrix; assign design leads per project for ownership.</li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;line-height:normal;"><br></p><p style="margin-bottom:0cm;line-height:normal;"><strong>Competitive UX Benchmarking:</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Continuously study competitor UX flows, features, and design decisions.</li><li style="margin-bottom:0cm;line-height:normal; ">Conduct teardown sessions and suggest actionable differentiators.</li><li style="margin-bottom:0cm;line-height:normal; ">Example: Analyze "instant withdrawal" from rival apps; work with product/finance to explore UPI-based faster payouts.</li></ul><div align="center" style="margin-bottom:0cm;text-align:center; line-height:normal;"><hr style="color:black;" align="center"></div><p style="margin-bottom:0cm;line-height:normal;"><strong>Must-Have

Skills:

</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">UX Strategy & IA: Deep experience crafting flows, user journeys, and interaction maps.</li><li style="margin-bottom:0cm;line-height:normal; ">Design Systems: Strong knowledge of tokenization, modular systems, and atomic design.</li><li style="margin-bottom:0cm;line-height:normal; ">Prototyping Tools: Advanced proficiency in Figma, Sketch, or Adobe XD; experience with shared libraries.</li><li style="margin-bottom:0cm;line-height:normal; ">Analytics: Comfortable using Mixpanel, Google Analytics, or Hotjar to track user behavior.</li><li style="margin-bottom:0cm;line-height:normal; ">Product Thinking: Strong understanding of lean UX, MVP prioritization, and outcome-driven design.</li><li style="margin-bottom:0cm;line-height:normal; ">Agile Practices: Experience with Jira, Trello, or Asana in POD-based workflows.</li><li style="margin-bottom:0cm;line-height:normal; ">Engagement Design: Working knowledge of gamification, lifecycle hooks, and retention tactics.</li></ul><div align="center" style="margin-bottom:0cm;text-align:center; line-height:normal;"><hr style="color:black;" align="center"></div><p style="margin-bottom:0cm;line-height:normal;"><strong>Good-to-Have

Skills:

</strong></p><ul style="margin-top:0cm;" type="disc"><li style="margin-bottom:0cm;line-height:normal; ">Motion Design: Familiarity with After Effects, Lottie, or Principle to bring interactivity and life to user flows.</li></ul><p style="margin-bottom:0cm;line-height:normal;"><br></p>