Process Lead- Brand & Marketing

<p><strong>About

the Role:

</strong><br><br></p><p>We are looking for a dynamic and driven marketer who thrives on creativity, strategy, and execution. As a <strong>Process Lead / Assistant Manager – Brand & Marketing</strong>, you’ll be at the forefront of shaping our brand narrative, driving memorable campaigns, and building organic growth engines.

If you love writing sharp copies, brainstorming viral-worthy content, and bringing brand stories to life – this role is tailor-made for you!<br><br></p><p><strong>Key

Responsibilities:

</strong></p><p><strong>Copywriting & Content Development</strong></p><ul type="disc"><li>Write high-impact ad copies, emailers, website content, social media posts, and marketing scripts.</li><li>Develop creative scripts for video ads, branded content, and influencer-led pieces.</li><li>Translate brand messaging into compelling and engaging narratives across platforms.</li></ul><p><strong>Brand & Campaign Management</strong></p><ul type="disc"><li>Ideate, plan, and execute 360° brand campaigns that drive awareness, engagement, and growth.</li><li>Collaborate with internal teams, designers, video editors, and external agencies for end-to-end campaign delivery.</li><li>Monitor campaign performance and derive insights to improve future executions.</li></ul><p><strong>Social Media & Content Strategy</strong></p><ul type="disc"><li>Own the social media calendar and ensure content aligns with brand tonality and business goals.</li><li>Spot trends, engage with communities, and ensure consistent brand presence across platforms.</li><li>Oversee short-form video content creation for platforms like Instagram Reels, YouTube Shorts, etc.</li></ul><p><strong>Creative & Visual Communication</strong></p><ul type="disc"><li>Work closely with graphic designers to ensure visuals elevate the messaging.</li><li>Have a good eye for design, layout, and brand consistency across all collaterals.</li></ul><p><strong> </strong></p><p><strong>Organic Growth & Brand Building</strong></p><ul type="disc"><li>Develop and scale organic acquisition channels like content marketing, social media, UGC campaigns, and influencer engagement.</li><li>Explore partnerships, community-led initiatives, and growth hacks that build brand salience without burning the budget.</li></ul><p><strong>What We’re Looking For:</strong></p><ul type="disc"><li>2–6 years of experience in brand marketing, content creation, or campaign management.</li><li>Exceptional copywriting skills with a strong grasp of storytelling and consumer psychology.</li><li>Proven experience in executing integrated brand campaigns, from idea to execution.</li><li>Strong understanding of social media trends, video content formats, and performance marketing.</li><li>Basic working knowledge of graphic design and video content workflows.</li><li>Ability to work with cross-functional teams and juggle multiple projects simultaneously.</li><li>Growth mindset with a knack for experimentation, creativity, and hustle.</li></ul>