Head of Retail & Brand Commerce

Proper Hospitality is seeking a Head of Retail & Brand Commerce to build and lead a distinctive retail business across our portfolio of hotels, resorts, residences and clubs.

Position Overview
This is not a traditional hotel retail role. We are looking for someone with a strong point of view on luxury, fashion, design, wellness, beauty, home, travel and culture who can translate the Proper brand into compelling retail experiences and products.

The role intentionally brings together three interconnected areas: curation and merchandising, Proper-developed products, and e-commerce. At our scale, we believe these functions are most powerful when led together by one entrepreneurial leader who can see both the creative and commercial opportunity across the entire business.

The Head of Retail & Brand Commerce will be responsible for curating exceptional third-party brands, developing Proper-branded products and collaborations, building our e-commerce business, and driving the overall financial performance of the retail platform.

The Opportunity
Proper sits at the intersection of hospitality, design, food, wellness and culture. Retail should be a natural extension of that world.

The opportunity is to build a retail platform that strengthens the Proper brand while developing into a meaningful and growing business of its own.

What You’ll Do

Build & Execute the Proper Retail Strategy

• Develop and execute the assortment, merchandising and commercial strategy for retail across the Proper portfolio
• Working within the broader brand architecture and creative direction established by Proper's Brand & Creative leadership, translate that vision into compelling retail assortments and experiences appropriate to each hotel, resort and club

Curate Best-in-Class Brands

• Identify and build relationships with leading and emerging brands across fashion, accessories, beauty, wellness, home, design, travel, sport and lifestyle
• Create assortments that feel highly edited, culturally relevant and distinctly Proper

Build Proper-Branded Products

• Develop products that extend the Proper experience beyond the hotel and have the potential to become meaningful consumer businesses in their own right
• Identify where Proper has the strongest brand relevance and commercial opportunity, and lead the development of signature products, merchandise and collaborations that feel distinctive to Proper

Develop Brand Collaborations

• Create distinctive collaborations with designers, artists, fashion brands, wellness companies and other culturally relevant partners
• Develop partnerships that strengthen the brand, create excitement and introduce Proper to new audiences

Build E-Commerce

• Lead the growth of Proper's digital retail business and create a compelling online expression of the Proper retail experience
• Partner with internal teams and outside resources as needed to build the platform, merchandising, customer experience and commercial strategy

Build a Strong Retail Business

• Own the commercial and financial performance of Proper's retail platform
• Develop a clear understanding of what products, brands and categories resonate with our guests and customers, and continually refine the business based on performance, opportunity and brand relevance

Who We're Looking For
We are looking for a builder, not a single-function retail executive.

At a larger consumer company, merchandising, product development and e-commerce might each have their own senior leader. At Proper, this role intentionally brings those responsibilities together.

The right person will be excited by that breadth. You may have deeper experience in one of these areas, but you should be comfortable moving across all three—curating an assortment and identifying emerging brands, developing a Proper product from concept to market, and then thinking commercially about how that product performs both physically and online.

You don't need to have personally done every piece of the work, but you need to know how to lead it, connect it and build the right resources around you.

We expect approximately 10+ years of experience in luxury retail, fashion, lifestyle, beauty, home, hospitality or another relevant consumer business, with meaningful experience building or growing a brand.

You Should Be

• A merchant with exceptional taste.
• You have strong instincts around product, brands and culture.
• A brand builder and entrepreneur.
• You see opportunities to create products, partnerships and businesses rather than simply manage an existing assortment.
• Commercial.
• You are comfortable owning financial performance and balancing creativity with strong business judgment.
• A hands-on builder.
• You are equally comfortable developing the vision and doing what is required to bring it to life.

Location

• Los Angeles preferred, with travel across the Proper portfolio

Salary

• $190,000–$220,000 base salary, plus performance-based bonus; actual compensation will depend on experience and qualifications.

Proper Perks & Benefits

Culture of Growth & Belonging

• Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
• Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
• Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.

Health & Wellness

• Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning, and life management through Unum.

Time Off & Flexibility

• Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave: Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.

Financial Wellbeing & Core Protections

• 401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
• Employer-Paid Life & Disability Insurance: Core protections with optional additional coverage.
• Financial Education: Access to planning tools and workshops to support long-term stability and growth.

Lifestyle & Travel Perks

• Hotel Stay Benefits: 75% off BAR (floor of $100) across the Proper portfolio.
• Design Hotels Partnership: 50% off participating Marriott Design Hotels.
• Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
• Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.

Why Join Proper Hospitality
At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work
Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.