Job Description
As Growth Marketing Manager, you will own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition expertise, high analytical and technical skills, and the operational discipline to build efficient, ever-improving funnels and loops. This role reports to the Head of Growth Marketing and partners tightly with Sales, Product, and Operations to hit aggressive pipeline and revenue goals.
Key Responsibilities
- Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies
- Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV).
- Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly
- Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence.
- Build compounding loops (content, SEO, retargeting, nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time.
- Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings.
- Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical.
- Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling.
- Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates.
Measurement & Analytics
- Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success.
- Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs.
- Attribute impact by channel/campaign; model CAC, payback, and LTV by segment.
- Maintain data quality and enforce tracking standards across campaigns and web properties.
Operations & Process
- Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR.
- Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy.
- Ensure compliance with privacy, consent, and brand guidelines.
Qualifications
- 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS.
- Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required.
- High analytical and technical aptitude; comfortable translating data into decisive action.
- Google Analytics (GA4) and Salesforce (SFDC): high proficiency required.
- Exceptional campaign and project management; organized with reliable follow-through and documentation.
- Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication.
- AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality
- DTC experience is a strong plus
Nice to Have
- Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights.
- Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus.
- Experience in [Industry Vertical] and with partner/affiliate ecosystems.
- Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms.
