Our client is looking for a Digital/Online Marketing Manager that would be handling the following duties and responsibilities for the company:
- Responsible for overseeing all of the company’s online marketing metrics and analytics activities, managing all demand generation activities for client's .com website
- Responsible for forecasting and budgeting activities for the E-Store; collaborates with/Key Customers including Product Management, Sales Operations and Logistics.
- Online Metrics and Analysis
- Monitor, identify, and analyze key online trends and implement marketing activities based on findings
- Directly manage Omniture relationship and all Genesis partner integrations, ensuring data integrity within the Omniture suite
- Transform raw web analytics data into actionable insight/opportunities for business stakeholders to help drive company Store sales, overall sales of the company in the channel, and improved brand perception
- Provide regular metrics and analysis to key management; actively monitor product reviews
- Work with Customer Relations teams to address any larger issues identified through the program to ensure customer satisfaction; ensure email communication is tied into CLIENT store goals
- Work with product management to develop creative ways to drive traffic to site and awareness of company brand for their target markets
- Manage all of Client's paid and natural search activities; provide campaign performance updates to key management
- Manage all Shopping Portal (PriceGrabber, NexTag, Google Shopping, Yahoo Shopping, BizRate) relationships
- Ensure data feeds are accurate and being delivered in a timely manner
- Work with traditional agencies on digital media purchases
- Completion of a bachelor’s degree or equivalent (B.A. or B.S.); MBA with an emphasis in Marketing is highly preferred
- 3-5 years of experience managing website demand generation campaigns
- 3-5 years of experience in online marketing metrics and tagging strategy
- Experience managing vendors
- Strong marketing analysis and project management experience
- Ability to sell ideas well through creative & innovative cohesive presentations
- Excellent communication skills which include presentations
All your information will be kept confidential according to EEO guidelines.
