Marketing Campaign Manager.
This position reports directly to the Senior Manager, Relationship Marketing overseeing advisor-led and branch promotional events. The position involves campaign coordination and execution activities for two programs within Individual Advisory Services. The ideal candidate for this position will have an understanding of financial services marketing, the function and value of individual marketing tactics, and how to execute marketing initiatives to meet client and business objectives.
Events
The individual will be responsible for executing the IAS event strategy which includes supporting the marketing manager in all marketing assigned activities associated with office and branch events, including client list and selection oversight, project management coordination and invitations, and deploy invitations via a registration system. The individual will serve as liaison with all appropriate business partners and COEs and facilitate all compliance-related duties associated with delivering an exemplary client event experience.
Branch Promotions
IAS growth strategy requires a strong local presence in many underserved markets nationally. New branch and office openings – large, mid-tier and executive office suites require appropriate promotion. The individual will handle all branch office promotions, in postcard format, associated with IAS and advisor locations. Duties include coordination of large client lists, maintain ongoing calendar and project plan for each promotion, manage print and postage vendor activities, work closely with business partners (Customer Insights) to submit data file requirements (CRD) and develop automated client identification and selection criteria for each branch promotion.
Each program requires significant metric reporting and analytics to gauge the results and effectiveness of each activity within the programs. This individual would be responsible for overseeing this function for both programs.
All your information will be kept confidential.
Alexander Hubert Magsalin
National Talent Adivisior
303-547-1959
Job details are sourced from the employer's original posting.
Open job postingAbout the company
PSG is the world’s largest and fastest growing provider of outsourced recruiting support. PSG has clients across the globe, including four of the world’s ten largest staffing companies, 20% of the Staffing Industry Analysts Top 50 and multiple Fortune 500 corporations. With decades of experience in both staffing and the broader outsourced services sector, our services are easy to implement, cost effective, and drive real bottom line results. We have close to 1,200 people at our recruiting centers in the Philippines, the preferred offshore location for supporting the US and global English speaking countries. We built our company from the ground up to take advantage of an offshore delivery model closely aligned with onshore client management. With this approach, our goal is to deliver onshore performance while significantly lowering costs with offshore frontline resources. Many of our customers have had poor experiences with offshore support prior to working with us. With these customers in particular, we are thrilled when they become a case study and talk about their success in our marketing materials and with their colleagues. We partner with every customer using a consultative approach to establish a value delivery framework to ensure we are improving their profitability with every PSG resource assigned to their team.