Principal Marketing Communications Specialist

POSITION DESCRIPTION:

• The Marketing Communications Principal within RTG is responsible for delivering integrated marketing communications strategies that generate awareness, influence behavior and drive adoption of assigned therapies, using paid, owned and earned communications channels.
• This person is responsible for collaborating with product and therapy marketing teams to create effective, customer-centric communications that advance business objectives and deliver results.
• The role also requires building and sustaining strong relationships with peers in RTG Communications and managing agency/contract resources.

POSITION RESPONSIBILITIES:

Reporting to the Director, Brand/Marketing Communications, the Principal Marketing Communications Specialist is responsible for the following:

• Develop and implement integrated marketing communications campaigns that facilitate the achievement of business objectives in support of product launches, new programs and other projects.
• Co-Facilitate brand workshops and support efforts to create on-brand positioning, messaging, strategies and tactics for assigned.
• Act as a brand steward.
• Partner with therapy/product marketing partners to ensure the successful development and execution of strategic communications initiatives that are cost effective and produce measurable results.
• Actively manage and track the development and delivery of timely, relevant content for key audiences across all channels for assigned therapies. Seek ways to leverage ‘real-time’ opportunities to extend/amplify our messages through digital/social channels.
• Evaluate the performance of communications efforts and inform improvements/adjustments to future initiatives.
• Manage projects, budgets and vendors to ensure the timely, cost-effective delivery of high-quality, on-brand work.
• Collaborate with peers in RTG Communications to continuously improve processes, implement new approaches to communication, seek common opportunities to leverage messages and help elevate the strategic value of the function.
• Shape messaging and provide counsel/support for campaigns and programs across channels, in collaboration with business partners. Identify creative ways to pull through messages and leverage meeting content to amplify our communications efforts before, during and after key events.
• Build and sustain strong, collaborative relationships with business partners, and peers in functions including legal, clinical, regulatory, reimbursement and engineering.
• Ensure relevant approval processes are understood and implemented in accordance with the quality system.

BASIC QUALIFICATIONS:

• Bachelor’s degree in Marketing, Integrated Marketing Communciations, Communications, Journalism or related field and 8+ years Marketing and/or Communications experience.
• Experience in developing business to business and business to consumer marketing communications strategies and implementing programs using multiple channels, including digital/social media.
• Demonstrated ability to think strategically and deliver integrated plans with measurable results in support of business goals.
• Excellent interpersonal skills to influence strategies and enable effective relationships across a variety of functions.
• Ability to work with all levels of management and employees, and balance assertive, diplomatic counsel to senior leadership and peers.
• Experience successfully managing budgets and outside resources.
• Strong oral and written communication skills.
• Exceptional project management, relationship management and organizational skills.
• Ability to work with complex and sensitive information.
• Ability to work independently and excel under pressure and tight deadlines.
• Independent thinker.

DESIRED/PREFERRED QUALIFICATIONS (optional):

• Knowledge of RTG therapies.
• Experience with medical technology/medical device industry

All your information will be kept confidential according to EEO guidelines.