Product Marketing Manager

<p dir="ltr"><strong>Other locations</strong>: Canada, London, India & Australia.</p><p dir="ltr"><br></p><p dir="ltr"><strong>Remote</strong>: OK</p><p dir="ltr"><br></p><p dir="ltr"><strong>Job role:</strong></p><p dir="ltr">We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.</p><p dir="ltr"><strong>Responsibilities:</strong> </p><ul><li dir="ltr">Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market</li><li dir="ltr">Content Development – Conceptualize and create educational product and solution content for a variety of platforms</li><li dir="ltr">Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market</li><li dir="ltr">Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral</li><li dir="ltr">Demand generation – Develop and implement strategies to drive product awareness and demand</li><li dir="ltr">Evangelism – Serve as a company spokesperson and go-to thought leader for the product</li></ul><p dir="ltr"><strong>Requirements:</strong></p><ul><li dir="ltr">BA / BS (MBA Preferred) with 2-3 years prior experience in a similar position (open to talk to freshers too)</li><li dir="ltr">Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc</li><li dir="ltr">Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.</li><li dir="ltr">Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail</li><li dir="ltr">Ability to effectively lead, inspire, and mentor direct and indirect reports</li><li dir="ltr">Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing</li></ul>