Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
Hire, coach, and grow the demand generation and marketing team as the org scales
Qualification:
8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
Experience managing and scaling marketing teams
Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce) and comfortable owning funnel metrics and reporting
Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals
Job details are sourced from the employer's original posting.
