Company Description
MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.
Overview
As an Account Director, you will play a pivotal role in managing complex regional and local integrated ‘corp-sumer’ PR accounts, leading strategic planning and counsel, and ensuring quality and excellence in delivery. Serving as a trusted advisor to clients and mentor to junior team members, you can solve problems creatively and build up high-performing teams. You’ll also be involved in developing new business proposals to support agency and capability growth.
Responsibilities
- Serve as the team’s account lead for your clients, providing day-to-day strategic counsel and ensuring that all planning and execution align with client goals and objectives.
- Lead the development of PR strategy for clients and oversee execution excellence, ensuring that tactics are delivered against KPIs.
- Manage, guide and mentor your account teams to develop a collaborative, functional and high-performing mindset that always seeks to deliver the best possible outcomes.
- Cultivate strong working relationships with your clients, so that you are seen as a trusted partner to their business.
- Manage your accounts’ financial processes and integrity including budgeting, contracting, billing, profitability and forecasting.
- Take an active role in seeking new business prospects and provide senior team support on pitches.
- Be involved in developing and carrying out training programs for junior team members.
Qualifications
- 8 – 10 years of agency experience required, spanning consumer and corporate remits.
- Outstanding verbal and written communication skills – a strong writer and editor, and confident presenter.
- Experience in leading multiple account teams and mentoring junior team members.
- Experience in regional accounts, particularly in managing SEA markets from a Singapore hub.
- Ability to handle multiple fast-paced assignments/projects.
- Understanding of agency revenue and financial management
Additional Information
Why Join MSL Singapore:
- You will get to lead regional and local PR strategy and execution on some of the world’s biggest and most iconic brands in travel, tourism, FMCG, retail, and many more.
- You will be part of a team that prioritises well-being, positive learning and collaborative teamwork.
- Under the Publicis Groupe umbrella, you will work within an extensive, dynamic network of creative, digital, media and communications agencies that sit at the forefront of the global communications industry.
- You will have flexible hybrid working arrangements and a suite of benefits including the Publicis Groupe ‘Work Your World’ program.
