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If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.
The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.
Key Responsibilities:
As the Data Intelligence Director, you will shape the transformation of our client’s data & technology capabilities. In particular, you will work closely with all relevant stakeholders to audit current levels of digital maturity, e.g., through structured data & technology audits. You will design transformative initiatives, prioritization exercises, business cases and deliver implementation roadmaps in collaboration with our clients’ marketing and IT departments. As a deployment partner, the Data Intelligence Lead will play a key role in overseeing and managing projects end-to-end that are designed to enhance our client’s capabilities.
In addition to a strong client focus of this role, you will work closely with the Publicis Groupe Product teams to ideate, develop, and implement Publicis Groupe solutions designed to accelerate our client’s data & technology ambitions. This includes the marketing & implementation of agency capabilities (e.g., Epsilon, Sapient), but also the setup and management of strategic partnerships with data, identity resolution and enterprise technology vendors.
Key Responsibilities
You have a desire to work with clients to plan, design and build their digital transformation through data & technology and digital activation. Your combination of subject matter expertise with strong analytic, problem solving and client facing skills will be a key success factor for this role.
Job details are sourced from the employer's original posting.
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Publicis Groupe is a global leader in marketing, communications, and digital transformation, providing advertising and media services worldwide.