Digitas is the region’s first true Marketing Transformation agency, driven by the belief that “Your brand is the experience, and the experience is your brand.”
We use the power of customer data to guide decisions across media, communications, martech, and experience. Our integrated services cover everything from performance marketing and SEO to media ops and market research.
If you’re passionate about reshaping how brands connect, Digitas is where you belong
The Associate Business Director – Digital is responsible for leading the digital ecosystem to drive brand growth, business performance, and consumer engagement. The role partners closely with brand, media, ecommerce, data, and agency teams to translate business objectives into best-in-class digital strategies, while accelerating digital maturity across platforms, capabilities, operating models, and culture.
This role combines strategic leadership, hands-on digital expertise, people management, and commercial accountability, acting as a trusted advisor to senior stakeholders and a key driver of digital transformation and ROI improvement..
Digital Strategy & Business Leadership
Own the digital growth agenda for assigned brands/categories, ensuring digital plays a clear, measurable role in delivering business objectives.
Key responsibilities:
Media, Performance and Ecommerce
Maximize the effectiveness and efficiency of digital investment across media and commerce.
Key responsibilities:
JBP & Commercial Value Management
Maximize the strategic and commercial value of Joint Business Partnerships.
Key responsibilities:
Innovation & Use-Case Driven Transformation
Drive meaningful innovation that delivers measurable business impact, by systematically testing, learning, and scaling new platforms, formats, technologies, and ways of working.
Key responsibilities:
Data, Measurement & Effectiveness
Continuously improve digital ROI through disciplined measurement, learning, and optimization.
Key Responsibilities
Stakeholder and Agency Management
Lead and inspire agency partners, ensuring high standards of strategic thinking, executional excellence, and collaboration.
Manage senior internal stakeholders with confidence, clarity, and strong narrative building.
Ensure alignment across marketing, media, ecommerce, CRM, and technology teams.
Team Leadership & Capability Building
Lead, mentor, and develop high-performing digital teams.
Build future-ready digital capabilities across performance, content, social, and commerce.
Foster a culture of ownership, curiosity, and continuous improvement.
Innovative & Analytical MindsetStrong expertise across digital media, performance marketing, social, and ecommerce
Proven experience leading integrated digital strategies at scale
Deep understanding of full-funnel marketing and consumer journeys
Strong commercial mindset with ability to link digital investment to business outcomes
Excellent stakeholder management and communication skills
Leadership experience with the ability to inspire and develop teams
Comfort operating in complex, matrixed organizations
8–12 years of experience in digital marketing, media, or ecommerce (client-side and/or agency)
Proven track record working on large brands or portfolios
Experience managing agencies and cross-functional teams
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Publicis Groupe is a global leader in marketing, communications, and digital transformation, providing advertising and media services worldwide.