Overview
Role: Associate Director / Director – Analytics Strategy (Media)
Location: [Mumbai / Bangalore]
Team: Analytics & Solutions / Media Strategy
Role Overview
We are looking for a Strategy Director with a strong analytics orientation, who can bridge the gap between advanced analytics (MMM, measurement) and real-world media decisions.
This role is not about building models—it is about making models useful.
You will work at the intersection of:
- Marketing effectiveness (MMM, attribution, experimentation)
- Media strategy (planning, allocation, optimization)
- Client leadership (local + regional teams)
The core mandate:Translate analytics outputs into clear, actionable media recommendations that drive business outcomes.
Key Responsibilities
MMM Translation & Strategy- Interpret MMM outputs (ROI curves, saturation, carryover, channel contributions)
- Convert findings into:
- Budget allocation recommendations
- Channel mix strategies
- Flighting / phasing guidance
- Build “so what / now what” narratives for clients
Analytics-led Media Strategy- Partner with media teams to:
- Integrate MMM insights into planning cycles
- Drive data-backed decision frameworks
- Move teams from:
- reporting → insight → action
Client & Market Engagement- Work closely with local market teams (APAC)
- Present complex analytics in simple, business-friendly language
- Act as a trusted advisor to clients on marketing effectiveness
Cross-functional Collaboration- Interface with:
- Data science / MMM teams
- Media planning & buying teams
- Product / platform teams
- Ensure alignment between:
- model outputs
- planning inputs
- execution realities
Thought Leadership- Build POVs on:
- Agile MMM
- Measurement evolution
- Media effectiveness frameworks
- Contribute to internal capability building and client conversations
What We’re Looking For
Experience
- 8–12+ years in:
- Media strategy (this is must)
- Analytics consulting / marketing effectiveness
- Strong exposure to:
- MMM (interpretation, not necessarily modeling)
- Media planning across digital + offline
Skillset
- Ability to translate data into decisions
- Strong storytelling + structuring skills
- Comfort with ambiguity and cross-market complexity
- Ability to influence senior stakeholders
Mindset
- Strategic thinker with analytical rigor
- Not a data scientist, not a pure planner → hybrid profile
- Curious, structured, and outcome-driven
Reference Profile (for recruiters)
Please look for profiles similar to:Marion Esperanza Magturo (Strategy Director, Spotify – Publicis)
Key traits to benchmark:
- Strategy-first mindset
- Strong media understanding
- Ability to work with analytics and translate to business impact
Why this role matters
As MMM and advanced analytics scale, the biggest gap is not modeling—it is decision translation.
This role is critical to ensuring:
- Analytics drives real business outcomes
- Media investments are continuously optimized
- Clients move from insight → action → impact
