Company Description

Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Overview

As an Associate Planning Manager, you will play a critical role in leading day-to-day campaign strategy, client servicing, and media execution across both digital and offline channels. You will work closely with upper levels and cross-functional teams to ensure campaign effectiveness, foster strong client relationships, and develop integrated media solutions that drive results.

This role combines strategic thinking, hands-on execution, and team management, offering a strong growth path within the media and marketing industry.

Responsibilities

Responsibilities

• Lead day-to-day management of media accounts, acting as the main contact for clients and agency partners
• Translate client briefs into actionable media strategies and integrated media plans across paid search, social, programmatic, digital video, TV, OOH, and branded content
• Develop and present strategic media proposals backed by analytics, performance insights, and industry knowledge
• Manage campaign workflow, ensuring accurate bookings, material delivery, platform setup, pacing, and optimization
• Collaborate with external vendors and internal teams (creative, finance, data, media owners) to achieve campaign objectives
• Assist the Media Director in strengthening client relationships and ensuring high satisfaction scores
• Identify upsell opportunities and help turn best practices into scalable solutions for new business
• Mentor and guide junior team members across both planning and buying tasks
• Maintain pulse on media trends, platform updates, and competitive intelligence to fuel innovation

Qualifications

Requirements

• 5 years of experience in a media agency
• Proven experience managing media campaigns across digital (Meta, Google, DV360), offline (TV, OOH), and performance media
• Strong understanding of media strategy, analytics, web tagging, and optimization workflows
• Familiarity with tools like Google Analytics, Ads Manager, Campaign Manager 360, and reporting dashboards
• Excellent client communication and presentation skills, with ability to simplify complex media concepts
• High attention to detail, process ownership, and comfort working with numbers
• Commercial acumen and ability to identify organic growth opportunities
• Fluent in English and Vietnamese

Additional Information

Why Join Us?

At Publicis Groupe, we believe in “The Power of One” – where creativity, data, and technology converge to deliver meaningful results. This role will empower you to make real impact across brands, grow as a strategic thinker, and lead integrated campaigns that matter.