Biddable Digital Operations Director

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Key Responsibilities:

Biddable Hub Model & WoW

• Lead the deployment, optimisation, and continuous improvement of the biddable hub model and WoW across all Regional and Local markets.
• Ensure the hub is fully integrated with SEO, retail media, connected commerce, TAAG, and APEX, promoting cross-channel collaboration and aligned delivery processes.
• Identify, scope, and implement operational enhancements, workflows, and automation solutions to improve efficiency and campaign quality.

Campaign Delivery Excellence

• Oversee the operational delivery of all biddable campaigns, ensuring set-up, optimisation, reporting, and finance processes are accurate, timely, and compliant with best practices.
• Build and maintain frameworks for world-class optimisation, test & learn, and performance commentary, ensuring learnings are leveraged in future planning.
• Partner with Global Biddable team and your regional Biddable Hub Lead to maintain a central repository of campaign and test learnings, ensuring insights are shared across markets.

Hub Operations, Tools & Governance

• Ensure adoption and effective use of key tools (AuditPro, CapSure, CoreOS modules, and other client platforms) across all teams.
• Drive collaboration between hub teams, TAAG, and Regional and Local markets to maintain consistent workflows and output quality.
• Oversee adherence to data governance, compliance, and accuracy standards, including naming conventions.

Stakeholder Engagement

• Build trusted relationships with senior stakeholders, both globally and locally, ensuring biddable delivery consistently meets and exceeds expectations.
• Act as a key point of contact for operational excellence discussions with internal leadership and cross-agency teams.
• Anticipate and proactively present operational and process innovations that add value to the client and hub delivery.

Team Leadership & Collaboration

• Directly manage the Biddable Campaign Manager, ensuring objectives are clear and performance is consistently high.
• Foster a strong, unified culture across onshore and offshore teams, ensuring daily collaboration and knowledge sharing.
• Support the development, training, and progression of all direct reports, driving team growth and capability building.

Qualifications

• Bachelor's degree in related fields
• 10+ years with proven experience leading large, multi-market biddable activation teams across search, social, and programmatic.
• Strong expertise in operational excellence, workflow management, and digital governance.
• Experience in deploying and improving hub models and cross-channel collaboration frameworks.
• Skilled in stakeholder engagement at senior client and agency leadership levels.
• Strong working knowledge of campaign activation processes, optimisation frameworks, and automation solutions.
• Exceptional organisational, leadership, and communication skills, with the ability to unify and inspire geographically dispersed teams.
• Track record in driving process innovation and delivering operational improvements at scale.