Company Description
Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
Overview
About the Role
As a Buying Group Head, you will play a critical role in leading the day-to-day media buying process, budget management, and securing competitive pricing through negotiation. This role combines negotiation, execution, and data-driven decision-making, offering a key position to directly impact campaign success and client ROI.
Responsibilities
Key Responsibilities:
- Oversee the day-to-day media buying workflow, ensuring accurate campaign setup and adherence to approved budgets.
- Secure competitive pricing through strong negotiation and media vendor relationships.
- Deeply understand client business and how media contributes to overall brand objectives.
- Identify and secure relevant added-value opportunities to enhance campaign effectiveness for clients.
- Closely monitor campaign delivery, proactively address any under-delivery or performance issues, and support the reconciliation process.
- Coordinate job closures and invoicing processes (proof of ad, supplier invoices, etc.).
- Collaborate effectively during media audits as required.
- Research new media opportunities and channels, collaborating with media planners to contribute insights for strategic media plans.
- Track media spend and ensure alignment with client budgets and master agreements.
- Keep organized records of campaign performance, reporting, and relevant documentation.
- Proofread and verify the accuracy of campaign materials and setup before launch.
- Analyze campaign performance data and provide practical, data-supported recommendations for optimization.
- Provide guidance, support, and mentorship to junior planners/executives regarding campaign execution and process management.
Qualifications
Qualifications:
- At least 7 years of experience in media buying, preferably in an agency setting.
- Strong communication and presentation skills – written and verbal.
- Sharp understanding of media metrics, terminology, and buying logic.
- High level of attention to detail and strong numerical accuracy.
- Ability to think critically and thrive in a fast-paced, ever-evolving environment.
- Experience mentoring junior staff and leading cross-functional collaboration.
Additional Information
Additional Information:
- Have a collaborative and solutions-driven mindset.
- Excellent time-management and problem-solving skills.
- Strong interpersonal and stakeholder management skills.
