Company Description
We are Performics, the Performance Marketing engine of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. We convert consumer intent into revenue for the world's most admired brands, where we buy media, create content and optimize brand experiences to drive business results across the entire consumer decision process, creating connected and personalized digital experiences.
Overview
In Bogotá – Colombia, we are looking for a person for the position of Campaign Manager, with 1 year of experience in the role with advertising and marketing agencies. Their mission will focus on implementing and optimizing paid campaigns on digital platforms, ensuring the achievement of objectives and accuracy in tracking, reporting, and closing billing.
Responsibilities
- Implement paid campaigns on different platforms and monitor them daily in terms of goals and investment. Create reports on campaign implementation and tracking.
- Generate insights to improve campaign performance.
- Prepare the monthly closing reports.
- Control and optimize campaigns on digital platforms.
- Check materials and documentation related to digital campaigns.
- Perform quality checks (QA) on digital campaigns.
- Provide technical support to the planning team when needed.
- Handle billing closing.
- Ensure compliance with company processes, policies, and procedures, both locally and regionally.
Qualifications
- Knowledge in managing platforms like Google Ads, Facebook (Meta), DV360, TikTok, LinkedIn, among others, as well as having knowledge in creating campaign naming conventions and, preferably, UTMs.
- Advanced knowledge of on-page optimization techniques, including optimizing meta tags, headers, content, and URL structure.
- Ability to interpret data and metrics to generate detailed reports.
Additional Information
What Do We Offer?
- We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition, it allows you to connect with more than 100,000 creative minds at Publicis Groupe.
- We offer benefits such as hybrid work, employee funds, life insurance, a birthday day off, as well as the opportunity to apply to different vacancies globally within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.
- Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams.
We promote a diverse, equitable, and inclusive work environment where everyone is valued for their talent and potential, in a respectful and discrimination-free space. All our job openings are open to people with disabilities. #VivaLaDifference
