Community Engagement Lead

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.  Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

“It’s just social”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Social has quickly

become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s

slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading

entertainment platform, we’re looking for people who can help put our clients in the spotlight, by

strategically positioning them at the heart of social conversation, helping grow interactions, and drive

community.

As the Community Engagement Lead, your responsibility is to help our clients show up in the right ways.

You’ll own the editorial calendar of their content, help develop engagement strategies, identify

proactive & reactive engagement opportunities in real-time culture, and act as a steward of the

audience & brand community. You’ll collaborate with strategists, creative teams, and in-house content

creators to inform new content briefs, driven by insight from past performance. If Taylor Swift were to

get engaged (hypothetically), you won’t just know about it – you’ll help determine if, how, and when our

client’s brands show up. All in a matter of hours.

Within Community Engagement, you’ll be exposed to growth opportunities across digital strategy,

content creation/creative, social writing, account services, and more.

Responsibilities

• Lead editorial calendar for some of the top Canadian & U.S. brands

• Conduct day-to-day community engagement to social interactions

• Identify proactive social engagement opportunities, and help craft brand-relevant, provocative

responses, in partnership with client teams

• “Own” the channels – know and leverage past content performance to inform what and how

content comes to life in future briefs

• Support in the ideation of content briefs, with opportunity to lead them yourself

• Assist in development of social media assets

• When needed, support with sourcing of relevant industry and brand influencers to drive surprise

and delight, campaign activation, and general social engagement

• Perform social listening to collect community insights and content opportunities (comfortability

handling data and experience with social listening tools an asset)

• Gather, report and analyze social media metrics and results, and provide insights from the

industry and overall marketing campaigns in partnership with data & analytics teams

• Communicate effectively with clients, internal teams and partners

• Complete ad-hoc tasks and other duties, as assigned

• Take feedback in stride – we win together & lose together!

• Work occasional evenings, weekends, and/or holidays in support of client needs (lieu time to be

provided)

Qualifications

• 1-3 years’ experience in a social media/digital marketing role

• Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest,

Snapchat, Twitter, etc.

• Strong writing background with an ability to communicate thoughts clearly and simply

• Fluent in English, both written and spoken. French written and spoken an asset

• Understanding of social analytics and what they mean. You should have an ability to convert

numbers into insights to make non-obvious content recommendations that resonate

• Track record in a client-facing role, presenting to and collaborating with an ability to think on the

fly and pivot ideas in real-time

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way

• Have the spiciest take in the room (we want people who think differently than we do)

• Are creatively driven and think of data as a vehicle to unlocking new opportunities

• Have strong written and presentation skills

• Set high quality standards of work for yourself and aim to get every detail right

• Relentlessly want to improve and grow

• Have a bias for action

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or

other related degrees considered an asset

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources.