Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Overview
Responsibility and Focus
As social media content creator, you will be required to develop native social content for various platforms and work with the rest of the creative team to execute the content. You need to be in tune with cultural trends and social moments across all platforms to a) contribute to breifs with creative strategies and b) develop content accordingly. You need understand brand strategy to contribute to briefs using your platform understanding, social listening and data analysis.
Main Tasks
Technical & Product
- Develop creative strategies to contribute to the strategic direction of the brand and on specific briefs; by using research, social listening, platform best practices and data analysis to address brand objectives in various geographies.
- Plan, create and execute cross-platform native social content ensuring alignment with social strategy as well as platform best practices
- Shoot and edit dynamic video content that aligns with the brand campaigns and always-on content plans.
- Continuously scope out opportunities for relevant reactive content amidst the global and regional moments and lead on activating these opportunities within the creative team
- Stay up-to-date with latest social media trends and best practices, adapting strategies to keep brands at forefront of digital innovation in the industry; including learning from previous content & communicating best practices to wider team
Business Acumen & Operational Efficiency
- Maintain consistency in content and ensure alignment to client’s brand voice and business objectives
- Share social media learnings and best in class platform knowledge with the teams
- Measure and conduct periodic analytics of social media platforms
Innovative & Analytical Mindset
- Have a creative mindset to ideate and execute content
- Be resourceful and manage to shoot and create content with low budgets
- Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
- Ability to communicate the message in simple and beautiful design language and formats which will attract audience
- Develop and publish new interesting, dynamic content periodically at a steady pace
People & Leadership
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.
Self
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications
Education and Experience Required
• 3-4 years of experience in social media, content and/or advertising
• A portfolio showcasing successful content creation and execution
• An experimental and innovative mindset with a strong interest in emerging technologies, such as Generative AI
• Expertise in developing and implementing creative content creation
• Experience with social media listening tools and data analysis
• Ability to produce content as a videographer with basic editing skills
Additional Information
R-2475F-2777
