Data Analyst

Company Description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

 We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.

Responsibilities

• Analyze digital campaign performance across channels (display, site, search, email, social).
• Compile and interpret data to address business and marketing issues.
• Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
• Perform ad hoc and recurring analysis to support agencies and clients.
• QA data to identify inconsistencies and suggest optimization opportunities.
• Collaborate with internal teams to align data strategies with business goals.
• Assist in the development of measurement plans and research for ongoing marketing initiatives.
• Communicate findings clearly using visualizations and storytelling to inform decision-making.

Qualifications

• 3-5 years of experience in data analysis, preferably in a marketing or digital media context.
• Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
• Proficient in SQL (DML-DDL).
• Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
• Solid skills in spreadsheet tools, macros, and complements.
• Understanding of digital marketing KPIs and platforms.
• English level: B2–C1.