Responsibilities
- Develop the strategy for and execute all local ecommerce acquisition efforts including:
- Facebook, TikTok, Shopee, Lazada
- Affiliates
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPO, CPA, ROAS etc.)
- Manage day to day workflow and setup for projects and campaigns across platforms
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
- Spearheading account management to ensure alignment with clients
- Manage conversations with key stakeholders like Shopee and Lazada to ensure partnership KPIs are met.
- Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
- Innovating to improve performance, growth and profitability across eCommerce channels
- Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
- Share best practices with peers within group
- Accountability and full ownership for campaign performance and aligned KPIs
- Training and mentoring executives to take up implementations across platforms
- Analyzing sales-related data to predict future sales and stock requirements.
- Full ownership of monthly budget plans for key events like double day, mid-month madness and pay days, allocating budgets and shifting them as per sales trends.
- Build relationship with retail store key account management teams and initiate top ups every month.
- Ownership of billing and top up related conversations with clients and marketplaces.
- Maintaining weekly and monthly reports diligently and sharing with clients with insights on time.
- Working closely with division and account leads for preparing QBRs and Monthly Review Decks
- QC of work performed by team to ensure error free work is delivered.
- Leading WIPs and adhoc calls with clients and providing strategic solutions regarding cross sell and up sell opportunities.
- Establishing a clear communication between teams on account for cross learning and sharing of knowledge.
Qualifications
- BA/BS or equivalent working experience.
- 4+ years’ experience in eCommerce
- Strong experience with performance marketing and online acquisition tools and networks
- Entrepreneurial mindset and willing to get hands dirty
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
- Excellent time management and organisation skills, comfortable in meeting tight deadlines
- Strong leadership abilities and track-record of hitting targets
- Previous experience working in a start-up or dynamic high-growth company a plus
Additional Information
Our employee benefits package comprises the following:
- 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
- 👉 Office closure for World Mental Health Day 10th October.
- 👉 Additional Company closure for all 4 major festive Celebrations
- 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- 👉 Life and personal accident insurance and group hospitalization and surgery.
- 👉 A hybrid working schedule and with Friday disconnects.
- 👉 Rest Relax & Recharge - office closure last week of December every year.
- 👉 Phone Allowance
