Company Description
MSL South Africa is part of one of the largest Public Relations (PR) and strategic communications networks in the world - MSL, as well as the PR & Influencer arm of Publicis Groupe Africa (PGA). Through its diverse skills base, coupled with cutting edge PR and Influencer platforms, MSL seeks out the places that build Influence and deliver measurable Impact for its clients, while also safeguarding their brand reputation in an ever-evolving global environment.
Overview
We are looking for a Junior to Mid-Level Influencer Coordinator & Campaign Manager to join our team. The ideal candidate must have previous influencer management experience and a strong understanding of the influencer marketing space.
This experience is non-negotiable, as we are looking for someone who can confidently step into the role with minimal training and quickly understand the needs of our campaigns, creators, clients, and internal processes.
Responsibilities
Campaign Strategy & Planning
- Develop influencer campaign strategies aligned to client objectives, target audiences and business outcomes.
- Translate client briefs into influencer-first creative and content strategies.
- Contribute to campaign ideation, influencer selection methodologies and activation planning.
Influencer Relationship Management
- Negotiate influencer fees, deliverables and usage rights.
- Manage influencer contracts, onboarding and compliance processes.
- Build and maintain a network of creators across key categories, platforms and audience segments.
- Identify emerging creators, trends and opportunities for clients.
Campaign Execution & Project Management
- End-to-end management of influencer campaigns from briefing through to reporting.
- Manage campaign timelines, budgets, deliverables and approval processes.
- Coordinate content reviews and approvals to ensure brand alignment and compliance.
- Troubleshoot campaign challenges and provide proactive solutions.
Measurement & Reporting
- Track campaign KPIs, performance metrics and ROI through the MSL tracking tool
- Analyse influencer performance data and provide actionable insights.
- Develop post-campaign reports with strategic recommendations and learnings.
Commercial & Financial Management
- Assist with campaign costing, budget tracking and reconciliations.
- Manage influencer payments, PO processes and vendor administration.
Qualifications
- Proficient in MS Office (Word / Excel / PowerPoint etc.) in particular Excel including budget tracking, reporting and campaign management
- Experience using influencer discovery and reporting tools (bonus)
- 4–6 years in influencer marketing, social media, PR or integrated agency environments.
- Strong time management and multi tasking skills
- Strong organisational and admin skills
- Client service experience and confidence
- Savvy and proficient on all all social media platforms (i.e. Facebook / Instagram / Twitter / YouTube etc.)
- Understanding of Influencer Marketing trends, local landscape, and a geniue interest in working in the category
- Understanding of influencer contracting, usage rights, exclusivity clauses and content licensing
- A good command of the English language (both verbal and written)
- Relevant tertiary qualification (bonus)
Additional Information
Personal Attributes
- Team player with the ability to work independently
- Ability to remain in a highly pressurized environment
- A good eye for design, layout and detail
- Imaginative
- Patient
- Proactive and self-motivated
- Resilient
- Assertive
- Resourceful
- Strategic and ceative mind-set
- Meticulous with attention to detail
- Other:
- Flexible to work beyond normal working hours (overtime if and when required)
- Comfortable to work on alcohol brands
