Media Planning Intern

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Saatchi & Saatchi Canada has been the agency on record for Toyota for the last two decades fostering a sustainable partnership. The partnership has led to growth both for Toyota, which is a market leader in the Canadian automotive industry, as well as Saatchi that has transformed itself into a solutions orientedpartner offering multitude of services across advertising functions like strategy, creative, project management and media planning.

Media Planning and Execution has played a pivotal role in ensuring that the brand communication for Toyota and other clients is delivered to the right audience at the right time with the right context. This has enable our clients to deliver the maximum impact with their media dollars while maintaining cost efficiencies to ensure that every dollar spent goes further.

Key functions performed by the Media Planning & Execution teams at Saatchi include

• Media Strategy
• Traditional Media Planning – Broadcast, OOH and Print
• Digital Media Planning – Video, CTV, Paid Social and Digital Display
• Organic Social Planning – Content Creation, Community Management and Influencer Marketing
• Data Analysis and Reporting
• Ad Trafficking
• Financial Planning & Reporting

This is 4-months contract internship.

Responsibilities

Digital & Social Planning 

• Support the planners with execution and delivery of campaigns by engaging with internal teams
• Support in maintaining trackers and optimization logs to improve campaign performance
• Explore opportunities to improve efficiency & impact of campaigns in market

Organic Social Planning 

• Support the team with ideation as needed for Content/Influencer campaigns by participating in brainstorming sessions
• Community Management support across brand channels on Social Platforms
• Evaluate opportunities to improve process around Community Management and Social Listening

Data Analysis & Reporting

• Generate periodic reports to assist planners in making data driven recommendations to clients
• Gather data across campaigns to feed established dashboards for reporting
• Analyse data to identify opportunities for optimization

Communication

• Document learnings, challenges, case studies and best practices
• Be a part of team conversations and share out of the box ideas as needed
• Understand the AI policy at Publicis and establish prompt logs to assist teams with their day-to-dayresponsibilities

Key Relationships & Teams

• Strong working relationship with the Toyota Meida planning team
• Active partnership with the Organic Social Team
• Partnering with cross functional teams like Account Servicing, Creative and Strategy as needed
• Establishing rapport with External partners as needed

Qualifications

• Strong understanding of the fundamentals of Marketing & advertising
• Knowledge of the Digital and Social Media Landscape
• Data Analysis, presentational and communication skills
• Core aspects underpinning all skills: understanding of the automotive industry , analytical thinking, rigour, diplomatic skills, fast learner, ability to work independently and self-start, pro-active personality, good teamworker
• Advanced Microsoft Office, G-Suite skills and attention to detail.
• Ability to understand and adopt AI tools

Additional Information

Salary

Transparency matters to us. The salary for this position is 37,500$ per year. Actual compensation will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.