Company Description

Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Overview

As a Planning Manager, you will lead the development and implementation of integrated media strategies across digital, offline, and non-traditional platforms. You’ll collaborate closely with clients, internal teams, and external partners to transform business challenges into actionable media plans that drive measurable results.

This role blends strategic thinking, performance insight, and team leadership. You’ll oversee end-to-end campaign planning, ensure client satisfaction, and foster a collaborative, insight-driven planning culture.

Responsibilities

Responsibilities

Planning & Strategy

• Translate client briefs into actionable media strategies and integrated media plans
• Develop, review, and present media proposals with strong data-driven rationale
• Leverage planning tools to uncover insights and growth opportunities
• Ensure all proposals align with business goals, KPIs, and budget allocations

Client Management

• Serve as the key day-to-day contact for clients
• Lead status meetings and manage ongoing communications
• Present proposals, performance reviews, and recommendations in a clear and compelling manner

Campaign Execution & Performance

• Oversee timelines, ad material submissions, tracking implementation
• Work with internal teams to ensure campaigns run smoothly across all platforms

Team Development

• Mentor and support planners and/or media executives
• Champion knowledge-sharing, platform updates, and best practice across the team

Qualifications

Requirements

• 5 - 7 years of experience in a media or integrated communications agency
• Strong strategic thinking and planning capability across digital and traditional media
• Excellent communication, presentation, and stakeholder management skills
• Proficiency with platforms such as GA4, DV360, Campaign Manager, GWI
• Fluent in both English and Vietnamese

Additional Information

Why Join Us?

At Publicis Groupe, we believe in the power of integration. You’ll work alongside brilliant minds across data, creativity, and media, shaping campaigns that make real impact. As a Planning Manager, you’ll lead transformation, elevate planning standards, and grow into a strategic business partner.