A Senior Media Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.
ESSENTIAL DUTIES & RESPONSIBILITIES 1. Client Management • Establish a partner-relationship with clients by being involved in the business environment. • Provide business solutions through media approaches for assigned brands. • Ensure professional deliveries in all client dealings. • Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests). • Take ownership for assigned brands. • Build and coach high performing team members as required 2. Business Partner Management • Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement. • Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives. • Ensure clear documentation on all communications with business partners. • Ensure best value from all negotiations across media owners and campaigns. • Manage and resolve conflicts between team members and media owners. 3. Research & Media Applications Proficiency • Proficient in all syndicated and proprietary media applications. • Display competency in using advanced functions in each tool. • Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis. • Proficient in using agency's planning approach. 4. Financial • Assist the team members to reconcile all media payment variances of assigned brands. • Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance). • Follow-up with clients on ageing matters.5. Industry Knowledge (Consumer, Business or Brand Insights) • Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses. • Evaluate the strategic implications of media/ industry/brand developments. • Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns. • Initiate alternative resources on consumer/brand/ business insights apart from industry sources. 6. Investment Management • Optimize the given investment or allocate appropriate investments by medium/brands. • Provide investment consultation to client on appropriate budget to meet the desired objectives. • Supervise on cost management for brand across medium used. • Master contract management (e.g. propose, negotiate, track fulfillment, etc.) • Input on action plans in expenditure reports. • Reconcile all sources of costing/investment variances. 7. Corporate Responsibility • Participate in pitches and awards submission. • Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.
Our employee benefits package comprises the following:
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Publicis Groupe is a global leader in marketing, communications, and digital transformation, providing advertising and media services worldwide.