Programmatic Analyst

Company Description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

This position is available in Costa Rica, Colombia and Peru.

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others.

The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the programmatic media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
• Assist to Programmatic and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

Must require:

• English Level B2 or above.
• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.

• Minimum 1 - 3+ years of experience running programmatic media advertising campaigns (management and optimization).

• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting)
• Strong communication skills (English and Spanish).
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Previously trained in digital branding or performance campaigns.
• Intermediate Excel knowledge.

Good to have:

• Strong knowledge in one of the following fields:
  • Media planning
  • Media Buying
  • Creative strategy
  • Ads
• Bidding Management Tools: Marin, Kenshoo, 4C.
• Verification Tools: IAS – Double Verify - MOAT.
• Knowledge on Yahoo and Amazon DSP.