Responsibilities
To collaborate with and support the media and strategic planning teams on research and data needs for relevant client accounts, covering both daily business requirements and business pitches. This includes tracking of category and competitive media spending and activity, consumer behavioural and media insights analysis and social listening. Key responsibilities and deliverables include:
- Identifying research objective and available resources to support campaign development process
- Construct, manage and maintain dashboard or tracking system using available tools
- Extract, analyze and populate reports using Excel, Google Slide or MS Powerpoint to draw meaningful insights
- Conduct and assist consumer research and reporting on ad hoc basis (e.g. in-depth interview, focus group, online survey)
- Administration of research data & tools e.g. system and data update, users’ administration
- Provide tools’ training internally
Key research software/data to master:
- Company’s proprietary tools
- Nielsen - AQX, Arianna, Clear Decision
- Kantar Parallels
- GFK Probe
- GWI
- YouGov
- SimilarWeb
- Pulsar (Social Listening)
- Quid (Social Listening)
Qualifications
Technical & Analytical Skills:
- Strong numerical and analytical skills for quantitative and qualitative research data
- Proficiency in MS Excel, MS PowerPoint, Google Slide
- Able to translate data into Google Slide or PowerPoint
Communication & Collaboration
- Good written communication and verbal presentation skills
- Effective collaboration with cross-functional teams
Project, Time and Resource Management
- Excellent attention to details and project management skills
- Strong time management; able to meet tight deadlines and manage multiple tasks efficiently
- Resource-savvy; able to identify, utilize and maximize available tools and data sources efficiently
Personal Attributes
- Curious mindset with a strong interest in consumer behaviour
Additional
- Previous hands-on experience on the above-mentioned research software/data is a plus points
Additional Information
Our employee benefits package comprises the following:
- 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
- 👉 Office closure for World Mental Health Day 10th October.
- 👉 Additional Company closure for all 4 major festive Celebrations
- 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- 👉 Life and personal accident insurance and group hospitalization and surgery.
- 👉 A hybrid working schedule and with Friday disconnects.
- 👉 Rest Relax & Recharge - office closure last week of December every year.
- 👉 Phone Allowance
