Search Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team. This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SGD programme and many more career and life expanding programmes.

Overview

Role Overview:

We are on the hunt for an analytical and strategic SEM Search Planner to play a pivotal role in the crafting and execution of SEM initiatives for our team. Working on a wide range of clients such as Rolex, Marriott and Wella, you will be an integral member of the search team, delving into campaign briefs, supporting holistic digital strategies, and applying your search expertise to develop tailored responses and channel strategies. This role is hands-on, focusing on performance optimization, embracing automation, and maintaining a robust testing approach. You will be pivotal in driving client results, working under the guidance of senior management, all while nurturing key relationships with our Search partners.

Responsibilities

Key Responsibilities in more detail:

Strategy & Planning:

• Assist in developing and executing PPC campaigns for your clients under the guidance of senior strategists, ensuring they dovetail seamlessly with the marketing strategy.
• Keep abreast of PPC trends, tools, technologies, and practices, particularly within the Japan market.

Campaign Management:

• Employ a range of tools PPC tools to adopt and refine search strategies.
• Support the management of accounts on platforms such as Google Ads, Microsoft Advertising, and Yahoo Japan.
• Assist with keyword research, selection, and segmentation.

Optimization & Analysis:

• Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints.
• Use analytics tools to help generate insights and actions from campaign data.
• Support the modification of bidding strategies in response to campaign analytics and market trends.

Collaboration & Reporting:

• Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.
• Help produce reports that track campaign performance, offering insights and strategic recommendations.
• Participate in partner meetings to discuss performance, opportunities, and audits.

Financial Management:

• Aid in managing and reporting on PPC budget spend to ensure effectiveness and ROI.
• Assist with financial processes to guarantee precise invoicing and budget management.

Continuous Learning:

• Stay informed of industry trends related to your clients and its competitors.
• Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.

Qualifications

Required Experience & Skills:

• A Bachelor’s degree in marketing, business, or related field, or equivalent experience.
• At least 2 years of experience in PPC campaign management
• Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.
• Proficiency in using PPC platforms like Google Ads/Editor, Bing, Yahoo, & Bonus experience with Search Management platforms like SA360
• Solid analytical skills, comfortable working with data analysis tools like Google Analytics or Adobe Analytics.
• Effective communication skills, both written and verbal
• Proficiency in Japanese; English language skills would be highly beneficial

Additional Information

What We Offer:

• Opportunities for professional development and growth
• Collaborative work environment and great culture
• Experience on a client pushing the boundaries on generative AI