Senior Copywriter

Company Description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.

Overview

Overview: As a Senior Copywriter, you will be responsible for crafting compelling and engaging copy across various channels and platforms. You will collaborate closely with a Senior Art Director, creative teams, clients, and stakeholders to develop impactful messaging that resonates with our target audience and aligns with our brand voice and objectives.

Responsibilities

• Content Creation: Write clear, concise, and persuasive copy for integrated advertising campaigns including websites, social media, OOH, digital content, broadcast, experiential and beyond.
• Creative Conceptualization: Working with a Senior Art Director, brainstorm and develop creative concepts and campaign ideas in collaboration with art directors, designers, and marketing teams.
• Brand Voice Maintenance: Ensure consistency in brand voice and messaging across all communications, maintaining brand guidelines and tone of voice.
• Collaboration: Work closely with clients and stakeholders (client leadership, strategy, tech teams, etc) to understand the clients’ goals, target audience, and messaging requirements.
• Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, grammar, and adherence to project briefs and deadlines.
• Research and Strategy: Conduct research on industry trends, competitor analysis, and customer insights to inform and enhance copywriting strategies.
• Project Management: Manage multiple projects simultaneously, prioritize tasks, and collaborate effectively with cross-functional teams to deliver high-quality content on time.

Qualifications

• Degree, diploma, or similar in English, Journalism, Communications, Marketing, or related field.
• Proven experience as a Copywriter or Senior Copywriter, with a strong portfolio showcasing a variety of writing styles and projects.
• Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
• Ability to adapt writing style to different audiences, brands, and mediums.
• Familiarity with SEO best practices.
• Strong conceptual thinking and creative problem-solving abilities.
• Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment.

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [email protected]