Senior Data Analyst

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources.

At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team.

This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SGD programme and many more career and life expanding programmes.

Overview

We are looking for a Data Analyst to join our team working across a key pieces of business for Publicis Media – KENVUE. In this role, you will be expected to support the analysis of large data pools to extract insights that lead to in depth understanding of media performance. You will also be required to help to support and present key findings to clients, where necessary.

Responsibilities

We are closely collaborating with the planning and strategy teams in our work.

• Centralize media activities (historical and ongoing) into a single database to enable cross-platform analysis, uncover trends, identify seasonality patterns that unlock new opportunities
• Automate reporting to free up planners' time, allowing them to focus on more tactical and strategic tasks
• Provide actionable insights by leveraging not only media platform data but also tools like Meta Advanced Analytics, Amazon Marketing Cloud (tools which require SQL skills)
• Set performance benchmarks based on historical data to guide future campaigns effectively
• Support hypothesis testing (A/B testing) to ensure statistically robust results and actionable outcomes

Qualifications

• Have at least 2+ years experience
• Data processing/analysis related to various media data
• Data analysis skills: Analyze viewership, readership, click-through rates, and other figures to optimize media selection and advertising distribution.
• Client facing/presentation (including document preparation)
• Collaboration with external partners
• Able to communicate with a variety of people in order to plan and communicate with clients regarding requirements, budgets, negotiations with media companies, etc.
• Native Japanese and Business English (TOEIC score 800 or above)

Additional Information

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

• A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• A culture of open feedback and support to reach your goals through our Career Conversations program
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network And many more benefits, including a range of leaves, health related support, and so forth.