Senior Digital Planner

Company Description

Publicis Groupe:win in theplatform world! Starcom is part of Publicis Groupe, the world’s third largest communications group. What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One About Starcom Do you believe in the alchemy between people and technology? Are you convinced that this synergy can generate impactful emotions for brands and customers? Then, with over 5,000 dreamers around the world, Starcom is the right agency for you! Click here to find more about us.

Overview

The Senior Digital Planner will be the key point of contact for an important new client of the agency. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.

Responsibilities

How you’d spend your day:

• Act as Point Of contact for the client;
• Be responsible for client’s budget and allocation
• Assisting the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;
• Produce digital media plans, including negotiation with key publishers;
• Oversees digital media campaigns set up, creative assets workflow and trackings;
• Monitor digital media campaigns performances and produce post campaigns reports / QBRs and detailed analysis;
• Keep track of Digital Media PO reconciliation process;
• Keep relationship with key media partners, internal stakeholders and scout new ones;
• Analyze research data and media/marketing information, share information with clients;
• Finding innovative digital solution must be a part of digital planning

Qualifications

• 4+ years of work experience in digital media planning - context of media agency
• Advanced used of Excel (PIVOT tables) and Power Point
• Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360) Nice to have: Adbox;
• Italian native (mandatory) and English (B1 or more);
• Knowledge of all digital disciplines: Display, SEM, Social, Programmatic – Strong knowledge of Digital CTV / Video / Audio /DOOH;
• Team player;
• Attention to detail;
• Analytical and critical spirit;
• Priority management.

Additional Information

This opportunity does not provide relocation support. Additional Information • We take care of our talents and their wellbeing: • Future of Work: flexible hours and smartworking 2 days a week • Corporate benefit: a platform dedicated to our people full of offers, discounts and more • Learning&Development: a tailored learning path, individual and needs based approach, always on! • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.