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    PU

    Publicis Groupe

    Advertising, Marketing, Communications

    Senior Manager - Content

    Dubai, United Arab EmiratesOn-SiteFull-timePosted 1mo ago
    All Publicis Groupe jobs

    Job description

    Company Description

    Founded in London in 1970, Saatchi & Saatchi is a global creative force with 114 offices in 67 countries, including a strong presence in UAE and KSA, serving the full MEA region.

    Our mantra, “Nothing is Impossible,” drives bold thinking, big ideas, and meaningful impact. In 2024, we were named #2 Network of the Year at Dubai Lynx and ranked 4th in MENA by the Lions Creativity Report — proof of our creative firepower.

    We’re proud of our people-first culture, where collaboration, fun traditions, and creative energy come together to shape unforgettable work — and careers

    Overview

    • Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation.

    • Oversee the delivery and the activation of all marketing campaigns across all set channels.

    • Manage the operations of the core pillars of the marketing stream which include Creative & Social.

    • Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the through the content for all communications.

    • Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. sources, selects and creates targeted content.

    Responsibilities

    Technical & Product

    • Overall, the Socia Media Manager is acting as a creative gatekeeper on all the brand's social patforms.

    • Overseeing the brand being communicated accurately through the social content

    • Has a POV on the media omnichannel management along with a media team driving a 360 experience, digital, offline, on ground.

    • Ability to manage budgets and dynamically shift for best business outcomes

    • Manage a complex launch strategy across markets, across target groups, and across campaign objectives (awareness, consideration, conversion, retention…).

    • Creative: Lead the day-to-day on the creative stream along with content by:

    • Managing seasonal campaigns are aligned with the overall brand narrative/storytelling.

    • Optimizing brand & performance marketing creative based on learnings and performance.

    • Conducting market analysis to identify challenges and opportunities for growth

    • Managing the integrated creative team and working as an hybrid creative manager who able to:

    • Research, brainstorm, Ideate on concept with the creatives

    • Monitor the copywriting to ensure it is as per the brand tone of voice

    • Provide Visual Cues (at times) to the Client’s brief to the creative team

    • Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time

    • Work closely with the social exec on the publishing & community management to ensure delivery of creative/content is in line with consumer sentiment.

    • Social: Supervise the Content exec and work closely to manage and drive conversation around:

    • Social content calendars development and management

    • Social platforms management to fit set strategy

    • Cross social platform messaging with tone of voice and purpose taken into consideration

    • Community management understanding and the intricacies of crisis management

    • Social listening tools and ability to analyze sentiments and drive positive change

    Additional Information

    R-3101

    P-3498

    Job details are sourced from the employer's original posting.

    Open job posting
    PU

    About the company

    Publicis Groupe

    Publicis Groupe is a global leader in marketing, communications, and digital transformation, providing advertising and media services worldwide.

    View all Publicis Groupe jobs
    Industry
    Advertising, Marketing, Communications
    Founded
    1926
    Open roles
    4327

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