Senior Media Planner

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Overview

1. Planning

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
• Liaise with media owners for proposals
• Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying

• Negotiation with media owners for better rates and value adds
• Booking of ads – both managed service and self-service
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Qualifications

• At least 2 - 3 years’ of media experience across both traditional and digital media
• Meticulous, able to organise and prioritise tasks and work under tight timelines
• Resilient to change and willing to keen to learn new skills
• Strong communication skills, both written and verbal, with internal and external parties
• Good with numbers

Zenith is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.