Social Art Director

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

We’re looking for a Social Art Director who understands how ideas live in culture, not just in layouts. You are someone who can turn insights into scroll-stopping content, create platform-native ideas, and craft work that people actually want to engage with. You think beyond static posts and understand how visual storytelling adapts across TikTok, Instagram, YouTube, Facebook and emerging platforms.

You’ll work closely with Copywriters, Creative Directors, Strategists, Content Creators and Producers to create social campaigns, always-on content and content ecosystems for one of the world’s most beloved entertainment and travel brands.

Responsibilities

What You’ll Do

• Develop creative concepts and visual ideas for social-first campaigns and content.
• Translate brand strategies into engaging, platform-native executions.
• Art direct content across multiple formats including static, motion, short-form video, creator content and social activations.
• Collaborate closely with Copywriters and Social Lead to develop integrated creative ideas.
• Create presentation-ready layouts, storyboards and visual mockups.
• Collaborate with designers, motion artists, editors and production partners to ensure creative quality.
• Stay on top of platform trends, creator culture and emerging social behaviours.
• Participate in brainstorming sessions and contribute ideas across brands and projects.
• Maintain high standards of craft, consistency and attention to detail.
• Support creative leads in presenting work to internal teams and clients.

Qualifications

What We’re Looking For

• 3-5 years of experience in advertising, social, digital or integrated agencies.
• Strong portfolio demonstrating social-first thinking and visual storytelling.
• Excellent design fundamentals including layout, typography, composition and visual hierarchy.
• Strong understanding of social platforms and content ecosystems.
• Ability to think conceptually, not just execute visually.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects and Premiere Pro.
• Strong working knowledge of animation and motion graphics, with the ability to create motion mockups, animated content and presentation-ready prototypes.
• Experience developing content across static, motion, video and creator-led formats.
• Experience working with creators, content production or social shoots is a plus.
• Ability to manage multiple projects in a fast-paced environment.

Bonus Points

• Photography skills, with a strong eye for composition, lighting and storytelling.
• Videography skills, including shooting and editing social-first content.
• Familiarity with AI-assisted creative tools and workflows.
• Experience working on lifestyle, entertainment, travel or hospitality brands.

Additional Information

What Success Looks Like

• Creates ideas that are inherently social, not simply adapted from traditional campaigns.
• Produces work that earns attention through relevance, creativity and craft.
• Elevates the visual quality of everything they touch.
• Brings fresh perspectives to briefs and proactively contributes to creative discussions.
• Balances speed with quality in a fast-moving social environment.
• Understands the difference between content that fills a feed and content that people choose to engage with.