Specialist, Local Tactical Planning

Company Description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

Ignite your career as a Specialist, Local Tactical Planning in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local bringing together our Collective, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange tactically plans and activates across all local media channels too, including Television, Radio, Traditional OOH, Streaming Audio, Digital Video (OTT/CTV/VOD), and Digital & Programmatic OOH.

Our tactical planning roles are the critical thread translating the communication goals to tactical plans and outcomes. In this role your passion for learning marketplace nuances and local dynamics will be pivotal to our success.​

Responsibilities

As a Specialist, Local Tactical Planning, you will:​

• Be responsible for contributing to the development of and executing local tactical planning for the assigned business​

• Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience​

• Evaluate and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished​

• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans​

• Effectively communicate and present to top management and clients​

• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis​

• Approve media authorizations prepared by team per approved plans/project requests​

• Be accountable for accuracy and media intelligence​

• Supervise and motivate direct reports​

• Perform other duties and responsibilities that management may deem necessary from time to time​

• Advocate for multicultural & diversity inclusion throughout tactical plans

Qualifications

​This is a great opportunity for you if you have 3-4 years of experience planning (local preferred) and are great with people; If you are approachable, collaborative, responsible and accountable; If you exhibit sharp attention to detail and strong math skills; If you have an intermediate knowledge of Excel and experience with GLP, OX and Prisma media platforms.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.