Strategy & Creative Director

Company Description

We are looking for a Strategy & Creative Director to join Publicis GO, the commerce-driven marketing agency of Publicis Groupe Türkiye.

About Publicis GO

Publicis GO is Publicis Groupe Türkiye's commerce-driven marketing agency, bringing influencer and affiliate marketing together under one roof. By combining Captiv8's AI-powered creator platform, the expertise of Publicis Groupe's global influencer network and our own creator commerce technology, we manage the entire journey end to end: from creator selection and content production to paid amplification and sales measurement. This is how we help global and local brands across FMCG, technology, retail and e-commerce turn their creator collaborations into measurable business results.

Overview

The Role

We are looking for a Strategy & Creative Director to lead our Strategy & Creative team, reporting to the Business Lead. This role sits at the intersection of media strategy and creator strategy. We are looking for someone who thinks in audiences, channels and reach as naturally as they think in ideas, and who can translate a brand's media objectives into a creator-led answer.You will bring the rigour of media planning into influencer work: audience definition, channel role, budget allocation and measurement, applied to creators rather than spots and placements.

Responsibilities

Strategy & Ideas:

- Lead campaign strategy and big idea development from brief to final presentation, turning insight into multi-phase influencer campaign architectures.

- Adapt global brand platforms to the Turkish market with sharp local insight, while protecting global brand consistency.

- Own the strategic and creative side of pitches, RFIs and new business, as well as the growth of our existing brands, working closely with the Business Lead, Growth, Activation and Data teams.

- Build content pillars, storytelling frameworks and creator selection logic directly linked to brand objectives.

- Translate brand and media objectives into creator strategies: define target audiences, set the role of each platform and shape the content and channel mix accordingly.- Build the audience and reach rationale behind every recommendation, using audience insight, platform data and category benchmarks to justify creator mix and investment split.

Commercial Impact:

- Connect every idea to budget, KPIs and a clear measurement approach.

- Anticipate practical constraints such as category conflicts, exclusivity and brand safety from day one.

- Bring influencer and affiliate thinking together to create ideas that drive both brand love and sales.

Leadership:

- Lead, grow and develop the Strategy & Creative team; set quality standards, ways of working and a strong feedback culture.

- Collaborate closely with local and global influencer leads, the Account and Activation teams, and other agencies within Publicis Groupe.

- Represent Publicis GO in the global network: present work in English, contribute to global case studies and put the Turkish market on the map.

- Act as a senior strategic counterpart to clients; present, defend and evolve ideas with confidence.

Qualifications

What You'll Bring:

- 8+ years of experience in strategy and/or creative roles, preferably agency-side, including at least 3 years of team leadership.

- Proven experience in influencer, social or content-led campaigns, with a portfolio of work you have led from idea to results.

- Strong pitch experience and a track record of winning new business.

- Outstanding storytelling and presentation skills, and deck quality you are proud of.

- Fluent English, written and spoken, with the ability to present confidently to regional and global teams.

- A commercial mindset: comfortable working with budgets, KPIs and performance data.

- Deep knowledge of Türkiye's creator ecosystem, culture and social platforms.

- The energy to perform in a fast-paced, multi-client environment, especially during pitch periods.

Nice to Have:

- Experience in affiliate, performance or e-commerce marketing.

- Experience at a global network agency and with multinational clients.

- Familiarity with influencer platforms and data tools, and curiosity about using generative AI in creative workflows.